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What Is Strategy?
In the world of business and marketing, “strategy” is frequently used, yet rarely useful. For all of our strategy statements, strategic roadmaps, corporate strategies, launch strategies, innovation...
View ArticleThe Seven Forms Of Digital Advantage
Imagine a future where your website is packed with social proof, rich content, and frictionless eCommerce. Picture a slick mobile app that your customers use across iPhone, Android, and tablets...
View ArticleGuiding Policies For Changing Driver Behavior
Watching a video of Google’s self-driving car is a lot like science fiction: it can navigate the winding streets of San Francisco with ease. It recognizes pedestrians from distances outside the human...
View ArticleYou Can’t Fight In Formation On A Digital Battlefield
The predominant model for managing digital products and services today could be aptly described as “command and control.” Annual planning and top down decision-making structures are the rule rather...
View ArticleStrategy vs. Culture: Who’s the Boss?
On Cyber Monday 2011, Bonobos experienced an epic fail. Generous discounts on luxury men’s clothing drove extreme volumes of traffic to the site, slowing down load times and transactions, and...
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Visualizing the relationship between strategy and culture
In my previous piece I wrote about how important it is for organizations to have both a clearly articulated strategy and a culture that guides and pulls them in the right direction, using Bonobos as an...
View ArticleThe Agony and the Ecstasy
I recently co-ran workshops at a couple of graduate schools in Stockholm. At the end of one of the sessions, a series of questions from the students evolved into one of the themes of the day: Knowing...
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